Examples
See exactly what you'll receive.
Every sample is labelled and uses a fictional business — Northfield Advisory, fractional cfo services for construction firms in Ottawa, Ontario. Your deliverables are researched and written for your business.
Sample assessment
Launch Score and Validation Report
The free score gives a quick, self-reported read. The Validation Report goes deeper: sourced research, labelled assumptions, confidence levels and a test plan for every gap.
Launch Score
Promising
Close a few gaps, then launch
- Client clarityStrong
- Problem urgencyStrong
- Offer & pricingDeveloping
- Evidence of demandGap
- Route to first clientsDeveloping
Validation report · §4
SamplePricing hypotheses
| Hypothesis | Basis | Confidence |
|---|---|---|
| Monthly retainer, 2 days/month | Competitor pages [S3][S5] | Medium |
| Fixed-fee cash-flow review | 2 client interviews | Medium |
| Annual budget package | Assumption | Low |
Evidence gap
No buyer has yet paid the retainer price. Test: quote it to 3 qualified prospects within 14 days.7 cited sources, each with retrieval date
Sample website
A site built on approved positioning
Up to five fast, accessible, mobile-first pages with one clear next step. Published on your domain only after you approve the exact version.
Finance leadership for growing construction firms.
Job costing, cash-flow forecasting and lender-ready reporting from a fractional CFO who knows the trades.
Job costing
13-week cash flow
Bank reporting
Sample release
A launch announcement with every claim checked
Placeholders and highlighted claims show what needs your confirmation. Nothing is submitted until you approve this specific version.
For immediate release
Northfield Advisory Launches Fractional CFO Service for Ottawa-Area Construction Firms
OTTAWA, Ontario — [Release date] — Northfield Advisory today announced the launch of a fractional CFO service for general contractors and specialty trades with [revenue range — needs sign-off]…
“[Approved founder quote],” said [Founder name, title].
About Northfield Advisory
3 claims need your sign-off before submission
Sample plan
Your first 30 days, planned
A practical calendar built around one primary channel, with scripts for your niche and weekly targets you can actually hit.
First 100 Customers · 30 days
SampleWeek 1
List & warm-up
Week 2
Outreach
Week 3
Conversations
Week 4
Convert
20
Messages / wk target
3
Calls / wk target
2
Proposals target
Sample report
Placement evidence you can trust
Live URLs, status and the date each was checked. Syndicated placements and independent editorial coverage are always reported separately.
Placement report
Sample| Where | Type | Status | Checked |
|---|---|---|---|
| Northfield Daily | Press release | Verified | [Check date] |
| Metro 12 News | Press release | Verified | [Check date] |
| The Valley Times | Press release | Verified | [Check date] |
| Harbor Business | Press release | Verified | [Check date] |
| Lakeside 9 | Press release | Pending | — |
Fictional outlets. Every live link is listed and checked; independent editorial coverage is always reported separately.
Client stories
Real feedback, published only with permission.
We're a new service, and we won't fill this space with stock quotes. As clients complete their launches, their stories will appear here — with their written permission and their real names.
Your customers are already looking. Be the business they choose.
Business analysis and positioning, a website and Google presence, a press launch and a plan for your first customers. One team, one fixed price.
Not sure yet? Get your free Launch Score · Pay over time available · No monthly fees