Free Launch Score
How ready are you to launch — on profit and on trust?
Answer 14 quick questions about your customers, offer, evidence and presence. You'll get an honest read on whether you're set up to be profitable and whether customers will find and trust you — useful whether or not you ever work with us.
- Two readiness scores: profitability, and trust & visibility
- Your scores across seven launch dimensions
- Your strengths and three biggest gaps
- The next three actions to take this month
- A private link to come back to your result
The Launch Score is a preliminary self-assessment based on your own answers. It can't prove an idea will work — it shows where to focus next.
Published rubric
How the score works.
No black box. Each answer earns 0–3 points. Points are averaged within each dimension, weighted, and shown as a score out of 100 rounded to the nearest 5 — because a self-assessment can't honestly be more precise than that. The same weights give your two readiness scores, using only the dimensions in each.
| Dimension | Counts toward | What it measures | Weight |
|---|---|---|---|
| Client clarity | Profitability | How precisely you can describe and reach the people who will buy. | ×1.25 |
| Problem urgency | Profitability | Whether the problem is costly enough that clients act and already spend on it. | ×1.25 |
| Offer & pricing | Profitability | Whether there is a defined, priced offer someone can say yes to. | ×1 |
| Differentiation | Trust & visibility | Why a client would choose you over the alternatives. | ×1 |
| Evidence of demand | Profitability | Real signals that people will pay, not just that they like the idea. | ×1.25 |
| Route to first clients | Profitability | Whether you know where your first clients will come from. | ×1 |
| Launch readiness | Trust & visibility | The practical foundations: name, domain, registration, brand and web presence. | ×0.75 |
Profitability readiness
Whether you know who will buy, why, at what price, and where your first customers will come from.
Trust & visibility readiness
Whether a customer who looks you up finds a credible, established business — and a reason to choose you.
70–100 · Launch-ready foundations
Clear clients, a real problem and signs of demand. Focus on execution.
40–65 · Promising
Something real, with specific gaps worth closing before launch.
0–35 · Early stage
Validate before you build: talk to clients and tighten the offer first.
Each dimension is shown as Strong (2.25+ average), Developing (1.25–2.24) or Gap (below 1.25). Rubric version ls-2026-10-v1.