Guides
Practical guides for launching well.
What we've learned launching and relaunching service businesses, written to be useful whether or not you work with us.
Founders planning a new service business
How to validate a service business idea before you launch
A practical way to check demand, competitors and pricing for a new service business before you spend on a website or marketing.
8 min readRead
Owners of established businesses planning a rebrand or new website
How to relaunch your business without losing your Google rankings and reviews
What to protect when you rebrand or rebuild an established business's website: page addresses, redirects, your Google Business Profile and your email.
7 min readRead
Consultants, advisers and independent professionals
What consultants and professionals need before launching a practice
A checklist for launching a consulting or professional practice in the US or Canada: registration, positioning, an offer, a credible online presence and a plan for the first clients.
8 min readRead
Anyone deciding how to put a launch together
One launch partner vs. hiring separate suppliers
An honest comparison of launching with one partner or hiring a strategist, designer, copywriter and PR service separately: cost, coordination and consistency.
5 min readRead
Your customers are already looking. Be the business they choose.
Business analysis and positioning, a website and Google presence, a press launch and a plan for your first customers. One team, one fixed price.
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