For new trades, home services, cleaning, landscaping, photography and appointment businesses. We shape clear services and prices, write and build your website, set up your Google profile, announce your launch and give you a plan for your first customers. One team, one fixed price.
Working with businesses across the United StatesWorking with businesses across CanadaWorking with English-speaking businesses worldwide
Business Launch System: US$1,997CA$2,797£1,599A$2,899NZ$3,599€1,799 or 4 payments of US$499.25CA$699.25£399.75A$724.75NZ$899.75€449.75* · No monthly fees · Reviewed by an expert
Your business, launch-ready
Services and prices people understand
A website we write and build
Google Business Profile set up for you
A plan for your first local customers
Easy to chooseClear services, prices and photos
You're good at the work. Customers still need to find you, understand you and trust you before they call.
Sound familiar?
Customers check you online before they call.
A new local business competes with firms that have years of reviews and a polished website. The hard part isn't the work. It's looking trustworthy to someone who has never heard of you.
“People ask for my website and I don't have a good one.”
A missing or thin website sends the job to someone who looks more established.
“I'm not sure what to charge, or how to show my prices.”
Unclear prices bring calls from price shoppers instead of the customers you want.
“My Google listing is nearly empty.”
No photos, services or hours make you easy to skip when people search nearby.
“Word of mouth is slow.”
Friends and family are a good start. They aren't a steady flow of new jobs.
How it works
The full sequence, from first idea to open for business.
Five steps, in this order, so your website, Google profile and announcement all match. About three to five hours of your time. You approve everything before it goes public. Typical timeline: 7–10 business days from complete intake.
1
We review your business
A guided intake of 60–90 minutes about your services, your area and the customers you want. It saves as you go.
Your part: Tell us what you do, where you work and the jobs you want more of.
2
We sharpen your offer
Research on local competitors and their prices, then clear services and starting prices.
Your part: Approve your services and prices before anything is built.
3
We build your brand and website
Brand essentials, a five-page website we write and build, and your Google Business Profile.
Your part: Send photos of your work, then approve the version that goes live.
4
We announce your launch
A press release announcing your new business, published on news sites, with badges for your website and social posts.
Your part: Approve the release before it goes out.
5
You get a plan for your first customers
A local plan with referral partners, scripts for quotes and reviews, and a 30-day calendar.
Your part: Work through the calendar, one small step a day.
A worked example
What the research changes.
A fictional new lawn care business, before and after. Same owner, same skills. A much clearer reason to call.
Before
fernwaylandscaping.example
Fernway LandscapingServicesAboutContact
Quality landscaping at fair prices
We offer a wide range of landscaping and garden services.
Call for a quote
After
fernway.example
FernwayPlansOur workContact
Lawn care plans · Homeowners
A lawn you don't have to think about.
Weekly or fortnightly lawn care with a set schedule and a price you know upfront.
See plans and prices Starting prices shown Photos of real jobs
As featured onAPABCCBSNBC
Illustration: Fernway Lawn Care before, with the headline “Quality landscaping at fair prices”, and after, with the headline “A lawn you don't have to think about.”.
1
What the analysis found
Homeowners nearby look for specific jobs, like weekly mowing and spring clean-ups, more than “landscaping”.
Most competitors show no prices, so people call three firms to compare.
Busy homeowners value a set schedule and photos of finished work.
2
What we changed
Positioning
Landscaping and garden serviceschanged to Lawn care plans for busy homeowners
Offer
Quotes on requestchanged to Three seasonal plans with starting prices
Headline
“Quality landscaping at fair prices”changed to “A lawn you don't have to think about.”
3
Why it converts better
Homeowners see the price range before they call, so more calls are a good fit.
A seasonal plan turns one job into repeat visits.
Photos of finished work answer the trust question.
IllustrationFernway Lawn Care is fictional. The analysis shows how research shapes the decisions; it isn't a promise of specific results.
Every deliverable reviewed by an expert.Sources checked, claims verified, recommendations tested against your goals.
2 rounds of changes.On each deliverable, through your private portal, so nothing is final until it's right.
Nothing goes public without your approval.You approve the website and the press release separately before either goes live.
Published, or your announcement fee back.If your approved press release isn't published on news sites, we refund the announcement portion of your package in full.
Your release can be published on news sites including
Associated Press
ABC
CBS
NBC
FOX
The CW
Google News
Bloomberg Terminal
Benzinga
Business Insider
Morningstar
MarketWatch
Examples of outlets and networks in our distribution partner's network. Placement on any specific outlet is not guaranteed and depends on publisher acceptance; network names refer to affiliate news websites. Names and logos are trademarks of their owners and don't imply endorsement. Media disclosure
What you get
Everything you need to open for business, in four parts.
We settle your services and prices first, so your website, Google profile and announcement all say the same clear thing.
01
Strategy
Get clear
Business analysis: local customers, competitors and their prices, with sources
Which services and customers to lead with, with our recommendation
Clear service packages or starting prices
Answers to the questions customers ask before they book
02
Presence
Get found
A five-page website written for local customers, with clear call, quote or booking buttons
Google Business Profile set up for you, as a service-area business where that fits
Your services, hours and photos in your listings
Domain, analytics and hosting with no monthly fees
03
Credibility
Be trusted
Brand essentials: colours, fonts and a clean typographic logo
A press release announcing your launch, published on news sites
“As Featured On” badges for your website
Branded social launch posts
04
Customers
Win customers
A local plan: past contacts, neighbourhood groups and referral partners
Scripts for quotes, follow-ups and asking for reviews
A simple routine for asking happy customers for a review
A 30-day calendar and tracker
What you supply
About three to five hours over about two weeks: the intake, then your approvals
Photos of your real work and of you or your team (phone photos are fine)
The area you serve and the jobs you want more of
Any licences, insurance or certifications you'd like shown
Access to your domain, or we help you register one
Packages & pricing
Two ways to launch your business.
Fixed prices, no monthly fees, and pay in full or in 4 payments.
Not ready yet? Start with the Local Launch Check for US$147CA$199£119A$219NZ$269€139, credited in full toward any launch package within 30 days.
* Pay-over-time options are offered by Klarna, Afterpay, Affirm and PayPal, subject to eligibility and approval by the provider. Available plans, limits and any interest are set by the provider and shown before you confirm. Prices exclude applicable sales tax, GST/HST or PST. Values are based on the low end of published 2026 rates for hiring each service separately in the markets we serve. Delivered in 7–10 business days from complete intake.
Before you decide
The honest answers, including what it costs to run.
What people worry about, and how we handle it
Paying for a website that doesn't bring calls
We start with your customers, competitors and prices, and write the website around the jobs you want. Every page has a clear way to call, book or ask for a quote.
Looking small or brand new
A professional brand, real photos of your work, your licences and insurance if you want them shown, and a launch announcement published on news sites.
Not having the time
About three to five hours of your time over about two weeks. You approve; we do the rest.
Monthly fees that add up
One fixed price and no monthly hosting fees. Your only renewal is your domain name.
Running costs, and what isn't included
Hosting
No monthly hosting fee. Your website is hosted at no ongoing cost.
Domain name
Renewed once a year and paid directly to your domain registrar, so you always own it.
Ad spend
Not included. If you choose to run ads, you pay the ad platform directly.
Ad management
Not included. We set you up and give you a plan to win customers yourself; we don't run ads or monthly marketing.
The announcement
A press release published on news sites. It's not a journalist's story or editorial coverage, and no particular site is promised.
Do it yourself or done for you?
A website builder gives you tools. A launch gives you a clear offer and a plan.
Many new local businesses piece their launch together themselves. Here's the difference.
A website builder gives you tools. A launch gives you a clear offer and a plan.
Item
Doing it yourself
Business Launch Authority
Services and prices
Guessed, or copied from a competitor
Researched, with a recommendation you approve
Website words
Written by you, in the evenings
Written for you from your approved offer
Google Business Profile
Set up when you find the time
Set up for you, with services, area and photos
Telling people you've opened
A post to friends and family
A press release published on news sites, with badges
Plan for first customers
Usually missing
Included, with scripts and a 30-day calendar
Monthly costs
A website builder plan, every month
No monthly hosting fees
Services and prices
Doing it yourself: Guessed, or copied from a competitor
Business Launch Authority: Researched, with a recommendation you approve
Website words
Doing it yourself: Written by you, in the evenings
Business Launch Authority: Written for you from your approved offer
Google Business Profile
Doing it yourself: Set up when you find the time
Business Launch Authority: Set up for you, with services, area and photos
Telling people you've opened
Doing it yourself: A post to friends and family
Business Launch Authority: A press release published on news sites, with badges
Plan for first customers
Doing it yourself: Usually missing
Business Launch Authority: Included, with scripts and a 30-day calendar
Monthly costs
Doing it yourself: A website builder plan, every month
Business Launch Authority: No monthly hosting fees
Is this for you?
We'll tell you honestly if it isn't.
A good fit if…
You're starting a trades, home service, cleaning, landscaping, photography or appointment business
You meet customers in person, at their place or yours
You want to look established from your first customer
You'd rather have one accountable team than a website builder and several freelancers
You can give three to five hours over about two weeks
You're based in, and selling to, one of the countries we serve
Not the right fit if…
You need an online store or custom software
You want ongoing marketing, ads management or a retainer
You want guaranteed jobs, rankings or reviews (no one can honestly promise those)
You're still testing whether the idea will work (start with the Local Launch Check)
For most local service businesses, it's where new customers find you first. Google allows a profile when you meet customers in person, at their location or yours. If you work from home and travel to customers, we set it up as a service-area business, which keeps your home address hidden.
I'm not sure what to charge. Can you help?
Yes. We research what competitors offer and charge, and recommend clear packages or starting prices. You approve them before anything is built.
Do you take photos of my work?
We don't visit, but we tell you which photos help most. Phone photos of real jobs work well, and they build more trust than stock images.
What does the press release say?
It announces your new business: what you offer, who you serve and why you started, using only facts you confirm. It's published on news sites and you get badges for your website. It's a press release, not a journalist's story, and we describe it that way.
Do you run ads or manage my marketing?
No. We set you up and give you a plan to win your first customers yourself. Ad spend and ongoing ad management aren't included. If you decide to run ads later, your website and Google profile will be ready for them.
Business Launch System or Launch Pro?
The System covers everything to open for business. Choose Launch Pro if you want a full brand package, a way to collect customer emails, a second press release at 30 days, a content pack and a strategy call.
Can I start smaller?
Yes. The Local Launch Check is our Idea Deep Dive focused on your local market: competitors, prices and the services to lead with. Its full price is credited toward a launch package within 30 days.
Open for business with a clear offer and a plan.
A website people trust, a complete Google profile and a plan for your first customers. One team, one fixed price.
We use privacy-friendly, first-party analytics to understand which pages help visitors. No advertising trackers. You can change this any time. Privacy policy
