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Business LaunchAuthority

FAQ

Questions, answered plainly.

How we help you launch or relaunch positioned, credible and ready to win customers, and what we don't promise. If your question isn't here, ask us and a person will reply.

Email hello@businesslaunchauthority.com or use the contact form. We reply within one business day.

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Package

Are you a marketing agency, a web designer or a PR firm?

None of those on its own. We're a business launch and relaunch service. We start with business analysis (your market, customers, competitors and prices) and turn it into clear positioning and an offer. Then we build what customers check before they buy: your website, your Google presence and social content. A press launch on news sites adds credibility, and a customer acquisition plan shows you where your first clients come from. PR is one part of the launch, not the product. One team, one fixed price, every deliverable reviewed by an expert.

Who is this for?

Service businesses in the United States and Canada that want to launch, or relaunch, properly: professionals and consultants starting a practice, small firms such as bookkeepers, recruiters and advisors, coaches, trades and home-service businesses, food and personal-service businesses, and established businesses whose presence no longer matches the quality of their work. If you need an online store with a product catalogue or software built, we're not the right fit.

Where are you based?

We're a remote team working with businesses across the United States and Canada. Everything happens online: your portal, email and video calls booked in your own time zone. Prices are shown in your currency, and we reply within one business day.

Which package is right for me?

Most clients choose the Business Launch System (or, for an established business, the Business Relaunch System, same price): business analysis and pricing, positioning and an offer, brand essentials, a five-page website, your Google presence, a press release on news sites with “As Featured On” badges, a social launch kit and a customer acquisition plan. Launch Pro adds a full brand package, a LinkedIn and professional profile rewrite, lead capture, a second press release at 30 days, a content pack and a strategy call. If you're already clear on your offer and happy with your website, the Launch Announcement is the press release, badges and social kit on their own. Not ready to commit? Start with the Idea Deep Dive. Its fee is credited in full toward any launch package within 30 days.

My business is already running. Is this for me?

Yes. Choose “Relaunch” at checkout and you get the Business Relaunch System, the same price as the Business Launch System. We start with a current-state audit of your website, Google profile, reviews, social presence and positioning, and tie every gap to the fix. Then we reposition, rebuild and relaunch, and move your domain, email and existing page links carefully so you keep your Google rankings and reviews. It's not a redesign that only changes the look: it changes how clearly you're understood and who chooses you.

I'm a consultant. Do I need a Google Business Profile?

Only if Google allows one for you. Google requires a business to meet customers in person, at its own location or at theirs. If you work mostly online or by phone, we set up your LinkedIn company page and professional listings instead, and your customer acquisition plan focuses on where business buyers are: your network, referral partners, associations and LinkedIn.

My profession is regulated. Can you help?

Yes. Mortgage, insurance, investment, real estate, legal and accounting professionals are welcome. We keep claims conservative, use licence details and disclosures exactly as you give them, and build in a step for your regulator, brokerage or compliance contact to approve your marketing before anything is published.

What do I actually get — and how does it help my business?

Everything a new or relaunching business needs to be positioned, credible and ready to win customers. We analyse your market, customers, competitors and prices and shape a clear offer. Then we build what customers check before they buy: a professional website we write for you, your Google presence, a press release published on news sites with “As Featured On” badges and a branded social launch kit. Finally we hand you a customer acquisition plan, the First 100 Customers toolkit, with named prospects, scripts and a 30-day calendar. The Business Launch System and Launch Pro include all of it. Already clear on your offer and happy with your website? The Launch Announcement covers the press release, badges and social kit on its own.

Can I start small and upgrade?

Yes. Start with the Idea Deep Dive; its full price is credited in full toward any launch package within 30 days, and your research carries straight into the launch so nothing is done twice.

What if the Validation Report says my idea needs work?

That's the point of doing it first. You'll get specific gaps and a short test plan. If the report recommends changing your offer before building, we'll adjust your positioning with you before writing a single page of the website — that is included.

What's the difference between the Launch Score, the Deep Dive and the Validation Report?

The Launch Score is a free, four-minute self-assessment based on your own answers. The Idea Deep Dive is a short paid analysis researched and written by an expert — and its fee is credited toward a package if you go ahead. The Validation Report inside the Business Launch System goes deeper still and feeds directly into your website and launch.

Process

How long does it take?

Usually 7–10 business days from complete intake. The clock starts when your intake is complete, because we never fill gaps with guesses. Your review time and revision rounds can extend it.

How much of my time does it need?

About 60–90 minutes for the intake (it saves as you go), plus short reviews at each stage. Plan for roughly three to five hours in total across the whole launch.

How many revisions do I get?

2 rounds of revisions on each main deliverable. A round is one consolidated set of comments; we turn it around and send a new version for approval.

Who reviews my deliverables?

Every deliverable is reviewed by an expert before you see it — sources are checked, claims are verified and recommendations are tested against your goals. Nothing is published until you approve it.

Media

What are “As Featured On” badges?

A ready-made graphic for your website that lists the news sites where your press release was published — in light and dark versions, with simple instructions to add it to your homepage. Badges are a fast way to show new visitors you're established and credible. We deliver them within 2 business days of your placement report, and only list outlets where we verified your release appeared.

Where will my press release appear?

Press-release distribution to participating online outlets, including news websites, which may include network-affiliate websites. Specific placements depend on the distribution package and publisher acceptance. This service does not include independent editorial coverage. Releases commonly appear on local ABC, CBS, NBC and FOX affiliate news sites and other regional and industry news sites, and your placement report lists every verified link.

Will I be on ABC, NBC or CBS?

Your release can be published on the websites of local news stations affiliated with networks like ABC, CBS, NBC and FOX. That's a published press release on a news site — not a journalist reporting on you or a TV appearance — and we're careful to describe it accurately so your badges stay credible.

Do you guarantee coverage on specific news sites?

No — no one honestly can. Your release is published on news sites through our distribution network, specific outlets depend on publisher acceptance, and we only put outlets in your “As Featured On” badges where we've verified your release appeared.

What if my release isn't published?

If your approved press release isn't published on news sites, we refund the announcement portion of your package in full. Releases must meet publishers' standard content guidelines; we write yours to meet them.

What will the placement report show?

The actual URLs where your release appeared, the date we checked each one, and its status. We send it within 10 business days of distribution. We never report a placement we haven't verified.

Ownership & payment

Are there any monthly fees?

No. Hosting for your website is included with no monthly fee. The only ongoing cost is renewing your domain name, which you pay directly to your registrar — usually around US$15–25 a year.

Who owns the website and content?

Once paid in full, you own the website copy, your brand assets and the release text. You can download a complete copy of your website from your client portal at any time (once any payment plan is complete), to keep as a backup or to host it elsewhere.

Do I need my own domain?

It's best if the domain is registered in your name. If you don't have one yet, we'll help you choose and register it in your name during intake — you pay the registrar directly.

Can I pay in instalments?

Yes, two ways. Our own payment plans need no credit check: Pay in 2 (half today, half in 30 days) or Pay in 4 (a quarter today, then every 2 weeks), charged automatically to the same card. A plan costs 10% more than paying in full, with no other fees or late fees, and you see every amount and date before you pay. They're for business purchases. Or pay over time with Klarna, Afterpay, Affirm or PayPal. Pay-over-time options are offered by Klarna, Afterpay, Affirm and PayPal, subject to eligibility and approval by the provider. Available plans, limits and any interest are set by the provider and shown before you confirm. Either way, work starts as soon as your first payment is confirmed.

Which currency will I pay in?

Prices are shown and charged in your market's currency: US dollars in the United States, Canadian dollars in Canada. Businesses in other countries pay in US dollars, and their card provider converts the amount. You can change the currency at checkout. Prices exclude applicable sales tax, GST/HST or PST.

What is your refund policy?

If you cancel before your intake is complete, you receive a full refund. After production starts, we refund the portion of the package covering deliverables we have not yet started. Once a release has been submitted for distribution, the distribution fee cannot be refunded — except that if your approved release is not published on news sites, we refund the announcement portion in full.

How do I reach you?

Email hello@businesslaunchauthority.com or use the contact form. We reply within one business day.

Your customers are already looking. Be the business they choose.

Business analysis and positioning, a website and Google presence, a press launch and a plan for your first customers. One team, one fixed price.

Not sure yet? Get your free Launch Score · Pay over time available · No monthly fees